David Ward designed and implemented marketing programs that advanced such diverse organizations as The Rodale Institute, World Wildlife Fund, Scholastic, Bain & Company and numerous advertisers, including Procter & Gamble, General Mills, Toyota, Staples, Hershey, and Merrill Lynch.

Recently, he served as Vice President for Marketing, Business and Program Development at Rodale, where he created a marketing strategy to help consumers find the organic food they are looking for. That strategy included bringing the public to Rodale's demonstration farm in eastern Pennsylvania, where they could learn about the importance of organic farming to the quality of their food and to life on our planet. 

Previously, as Vice President for Marketing at World Wildlife Fund, Mr. Ward led his team to exceed its budgeted $30 million revenue goal by $4 million in FY2003, increasing marketing income from corporations by 250 per cent. And, while working as an independent marketing consultant, Mr. Ward helped re-brand the United States Holocaust Memorial Museum as a center of witness against genocide in 2004, helped management consultants Bain & Company focus on how they increase the value of companies, and worked with Scholastic, Inc., to expand their audience beyond teachers to parents. 

During the 1980s and ‘'90s, Mr. Ward advised advertising clients at Ogilvy & Mather, Saatchi & Saatchi, Cliff Freeman, Bozell, Hill Holiday, and WRK on how to build demand from various consumer audiences. He provided the creative strategy that led to the campaign that reminded consumers, “"There's no wrong way to eat a Reese,"” for Reese's Peanut Butter Cups and won the1996 Account Planning Group award for Staples' “"It's the Most Wonderful Time of the Year"”commercial.