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Case Study:
NewFarm.org
Chris and Glenn worked together to pioneer and develop
the premiere information and community Web site in the nation for those
interested in sustainable and organic agriculture. Learn
more. Read the Case Study »
Portfolio Samples
View samples of Chris' writing and Web sites our team has developed. View
Our Project Portfolio» |
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Who We Are
Chris
Hill | Principal, chrishillmedia Web
development
NewFarm.org: In addition
to management, editing and updating of this highly valued web site, with its excellent
stories and editorial resources, Hill oversaw development of 14 distinct online
tools and services for farmers, including:
- The nationally recognized Organic Price Index, comparing organic and conventional
prices on dozens of products in different regions of the country–dynamically
displayed content; easy-to-use administrative back end; attractive and intuitive
interface for end-user;
- A popular free Classifieds service;
- Active discussion forums, including a sizzling forum for new farmers;
- The Farm Locator, a collection of self-entered web pages for over 1,200 farmers
searchable by zip code, product, market type, and more;
- Farm Select, a dynamic modeling tool allowing farmers to compare the economics
of conventional versus organic production by entering their own data or relying
on default data from national databases;
- The country's only qualitative directory of organic certifiers, searchable
by a wide range of criteria.
- A dynamic, twice monthly email newsletter that attracted over 400 new subscribers
a month and developed a loyal subscriber base of over 15,000 in just three years.
National Immigrant Farming Initiative (immigrantfarming.org):
Hill partnered with Heifer International to development navigational structure,
design, content categories and content for a web site serving professionals with
resource directories, program profiles, success stories and resource materials.
Online Health: Hill proposed, planned, developed and managed the first
content management system-driven web site at Rodale, Inc. He developed the navigation,
table structure, content delivery rules, taxonomy and keyword cross-referencing
scheme for this very large, complex web site serving business clients with over
15,000 articles on health and fitness for their employees. Content was updated
frequently and delivered dynamically to different clients based on rules, schedules
and established preconditions. Hill also developed a dynamic online health risk
assessment tool that delivered content to individuals based on the results of
the assessment.
Print
- Hill co-founded the Philadelphia City Paper, a successful news weekly that
is still in operation after 23 years.
- He edited and managed a monthly arts tabloid in his role as Public Information
Director for the University of Pennsylvania's radio station, WXPN.
- At Rodale, Inc., he conceived prototyped and tested 10 new consumer and business
publications, developing and launching eight of those tested. He managed 12 health
and fitness newsletters with a combined circulation of 1.3 million subscribers.
He established a health promotion business enterprise that included three employee
health promotion newsletters, a newsletter for HR professionals, two books for
professionals, and a variety of custom publications for clients. He also wrote
and oversaw development of direct mail packages for consumer and business newsletters.
Grant Writing
Hill wrote grant proposals that generated $4.5 million in federal funds for
online tool development, education, outreach and research for organic farmers.
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